Los Angeles has become the unofficial capital of digital content creation. For YouTubers, it offers a unique blend of media infrastructure, constant networking opportunities, and lifestyle appeal that’s hard to match anywhere else. As platforms like YouTube continue to grow, more creators are relocating to LA to be closer to brand deals, collaborations, and other creators. Knowing which YouTubers currently live in Los Angeles gives fans insight into who’s influencing trends, who might be working together, and where the heart of the creator economy is beating the loudest.

Why Los Angeles Attracts YouTubers

Access to Media and Talent Agencies

Many top talent agencies and management firms—such as WME, UTA, and CAA—are headquartered in LA. These agencies help YouTubers land sponsorships, media appearances, and brand deals that boost their income and exposure.

Collaboration Opportunities

With so many creators living in the same city, LA makes collaboration easy. These collabs drive traffic across channels and often lead to viral content. Shared creator houses and local meetups further fuel this ecosystem.

Proximity to Brands and Sponsors

Los Angeles is home to many major brands, especially in entertainment, beauty, and tech. This proximity streamlines partnerships and influencer marketing campaigns that rely on fast turnaround and in-person interaction.

Professional Production Resources

From camera crews to editors to rented studio spaces, LA offers everything a creator might need to produce high-quality content. The availability of experienced freelancers makes it easier to scale up production without building a full in-house team.

Lifestyle and Environment

Beyond business, LA provides a scenic, on-camera friendly backdrop—from beaches to city views to year-round sunshine. For lifestyle vloggers, it doubles as both a setting and a lifestyle brand.

Most Popular YouTubers Living in Los Angeles

Emma Chamberlain

Known for her casual vlogs and relatable personality, Emma Chamberlain built her brand through unfiltered editing and humor. Based in LA, she’s now a fashion icon and coffee entrepreneur, frequently collaborating with luxury brands and other influencers.

David Dobrik

Originally from Slovakia, David Dobrik became a household name with his vlog squad and high-energy prank content. Living in Los Angeles has allowed him to maintain his signature fast-paced collaboration format with fellow creators.

James Charles

A top beauty YouTuber, James Charles rose to fame with makeup tutorials and viral looks. His LA base keeps him close to the beauty industry and enables frequent collaborations with other influencers and celebrities.

Lilly Singh

Comedian and former late-night host, Lilly Singh started on YouTube and used LA as her launchpad into mainstream media. She still creates content for her channel while engaging with Hollywood projects.

Brent Rivera

A lifestyle and comedy creator, Brent Rivera grew his audience through relatable skits and pranks. Based in LA, he works closely with other creators and frequently posts content with a wide teen audience appeal.

The ACE Family

This family vlog channel features Austin McBroom, Catherine Paiz, and their kids. Known for their luxury lifestyle and viral stunts, their LA mansion and public events are often a big part of their content.

LaurDIY

Lauren Riihimaki, aka LaurDIY, shares DIY, fashion, and lifestyle content. She’s expanded into product lines and podcasting while continuing to produce videos from her LA home.

Markiplier

A leading voice in gaming and commentary, Markiplier (Mark Fischbach) is known for Let’s Plays and dark comedy skits. Living in LA has given him access to professional studios and cross-media projects like podcasts and documentaries.

Valkyrae

One of the most prominent female streamers on YouTube, Valkyrae moved to LA to be closer to other gaming creators and her content team. She’s a co-owner of 100 Thieves and a major face in YouTube Gaming.

LA-Based YouTubers by Category

Beauty & Fashion

James Charles – Known for transformative makeup tutorials, beauty challenges, and celebrity collabs, James is one of the most influential beauty creators in the world. LA gives him close access to beauty brands and events.
Nikita Dragun – A prominent figure in both the beauty and LGBTQ+ communities, Nikita uses her platform for makeup artistry and advocacy, while staying deeply connected to LA’s beauty scene.

Vlogging & Lifestyle

Emma Chamberlain – Her unpolished editing style and authentic content have redefined YouTube vlogging. LA provides her with access to fashion weeks, red carpets, and brand collaborations.
David Dobrik – With a vlog style built around group dynamics and stunts, LA enables Dobrik to regularly team up with a wide circle of creators and personalities.
The ACE Family – Their content is rooted in family life, pranks, and luxury lifestyle. Their Los Angeles home often serves as a backdrop for high-budget, attention-grabbing videos.

Gaming

Markiplier – Known for his energetic Let’s Plays and horror game content, Markiplier benefits from LA’s production facilities and opportunities in voice acting and film.
Valkyrae – A top gaming creator and streamer, Valkyrae uses LA as her base for 100 Thieves operations, brand partnerships, and high-end studio content.

Tech & Education

Michael Reeves – Though not a traditional “tech reviewer,” Michael’s comedic engineering builds and his association with the OfflineTV house have made him a standout in LA’s tech-creator space.

Fitness & Wellness

Blogilates (Cassey Ho) – Based in LA, Cassey produces home workouts, healthy recipes, and motivational content. Her fitness empire includes apparel lines and millions of followers worldwide.

How the LA YouTube Scene Impacts Content Trends

Faster Collaboration Means Faster Trends

In LA, creators can connect and film on short notice. When a format goes viral—whether it’s a challenge, reaction video, or trend—YouTubers in LA are usually the first to jump on it. Their quick turnaround helps trends gain traction faster across the platform.

Influencer Houses and Ecosystems

Los Angeles is home to numerous content houses like Hype House and the former Team 10 mansion. These environments act as incubators for content styles and personalities. They often start viral video formats or memes that ripple out globally.

Proximity to Industry Resources

With Hollywood studios, music labels, and ad agencies nearby, creators in LA have early access to cross-platform projects. Music video appearances, sponsored events, and branded content often debut on LA-based channels first, setting standards for production value and integration.

Trendsetting in Style, Language, and Culture

Because many LA-based YouTubers are also involved in fashion, entertainment, or nightlife, they influence viewer behavior beyond the platform. Slang, clothing styles, and even lifestyle choices frequently originate in LA’s creator circles before spreading to wider audiences.

Algorithm Visibility

Channels posting from LA often benefit from collaborations that boost engagement. This activity increases their algorithm visibility, which further reinforces LA’s dominance in the YouTube landscape. The cross-promotion between big channels helps creators scale faster than in less-connected regions.

Conclusion

Los Angeles continues to be the epicenter of YouTube culture, drawing in creators from every niche who want to take their content and careers to the next level. From global influencers like Emma Chamberlain and James Charles to powerhouse gaming creators like Markiplier and Valkyrae, LA provides the infrastructure, community, and visibility that fuel sustained growth. As long as YouTube remains a dominant media platform, expect LA to remain its creative capital—shaping trends, launching talent, and producing the viral content millions tune in to watch.