Not all YouTube views are created equal — especially when it comes to earnings. A video with 100,000 views in the United States can earn 10 times more than the same video viewed in Bangladesh or India. That’s because YouTube’s payout depends heavily on where your audience is located, how much advertisers are willing to pay in that region, and what type of content you produce. For creators, especially those outside high-CPM countries, understanding this difference is essential. This post breaks down how much YouTube pays for 100K views across countries like the USA, India, Bangladesh, and others — and what you can do to increase earnings regardless of location.
How YouTube Pays Creators: CPM vs RPM
Before comparing earnings by country, it’s important to understand how YouTube monetization works. Two key metrics determine how much you earn:
CPM (Cost Per Mille)
- CPM is what advertisers pay YouTube for every 1,000 ad impressions.
- This rate varies by country, audience, niche, season, and even video length.
- For example, a tech video targeting the U.S. may have a CPM of $20, while an entertainment Short targeting India might only get $1–$2 CPM.
RPM (Revenue Per Mille)
- RPM is what you, the creator, earn per 1,000 views after YouTube takes its 45% cut.
- RPM accounts for all earnings: ads, memberships, Super Chats, etc.
- It’s more accurate for estimating total income.
Formula to estimate YouTube earnings:
100K Views × RPM ÷ 1,000 = Total Earnings
So if your RPM is $3:
100,000 × $3 ÷ 1,000 = $300
RPM is the metric we’ll use to compare real-world earnings across different countries.
Estimated Earnings for 100K Views by Country
Earnings from 100,000 views on YouTube vary widely depending on where your audience is located. Below is a country-by-country breakdown of estimated RPM (Revenue Per 1,000 Views) and what creators typically earn for 100K views in each location. These numbers are averages based on long-form, monetized content in 2025.
| Country | Estimated RPM (USD) | Earnings for 100K Views |
|---|---|---|
| United States | $4.00 – $10.00 | $400 – $1,000 |
| United Kingdom | $3.50 – $8.00 | $350 – $800 |
| Canada | $3.50 – $7.00 | $350 – $700 |
| India | $0.60 – $1.20 | $60 – $120 |
| Bangladesh | $0.30 – $0.80 | $30 – $80 |
| Philippines | $0.50 – $1.00 | $50 – $100 |
| Pakistan | $0.40 – $0.90 | $40 – $90 |
| Nigeria | $0.30 – $0.80 | $30 – $80 |
📌 Note: These figures assume monetized content with ads enabled, not Shorts. Shorts typically earn less from ad revenue unless they’re part of the YouTube Shorts Fund or eligible under the YouTube Partner Program.
Also, these earnings can increase significantly depending on:
- The niche (e.g., finance, tech, legal = higher RPM)
- Video length and retention
- Audience engagement (CTR, watch time, comments)
So while geography matters, it’s only part of the picture.
Why the Payouts Vary by Country
YouTube doesn’t pay creators based on where they live, but rather where their viewers are located. That’s why two identical videos with the same number of views can earn vastly different amounts — depending on audience geography.
1. Advertiser Demand
In countries like the U.S., UK, and Canada, advertisers have higher marketing budgets and are willing to pay more per impression. In contrast, ad budgets in countries like Bangladesh or Nigeria are much lower, which directly affects CPM and RPM.
2. Local Ad Market Size
Larger economies attract more businesses that want to advertise on YouTube. As a result, there’s more competition for ad slots — driving up CPMs in places like the U.S. or Germany, and keeping them low in developing markets.
3. Language & Regional Content
English-language content tends to attract global advertisers, even when the audience is from a lower-CPM country. Regional or local-language content often limits ad targeting options, which can lower the payout.
4. Audience Engagement
Viewers in high-income countries are more likely to:
- Watch longer videos
- Interact with ads
- Spend money on products or memberships
This behavior signals quality traffic to advertisers, pushing RPMs higher.
5. Niche-Relevance in That Region
Some niches are more valuable depending on the country. For example:
- A finance video targeting the U.S. might earn $10 RPM.
- The same finance video viewed in Bangladesh might earn $0.80.
Understanding these factors helps creators make smarter content and audience-targeting decisions.
How to Earn More Regardless of Country
Even if you’re creating content from a lower-RPM country, there are proven strategies to increase your earnings. Geography matters — but it’s not the final word. Here’s how to optimize your YouTube revenue no matter where you’re based:
1. Target a Global Audience
Create content that appeals beyond your local region. For example:
- Tutorials, product reviews, and tech guides can reach viewers globally.
- Avoid hyper-local topics unless your audience has high buying power.
2. Use English or Add English Subtitles
English increases your reach to higher-paying regions like the U.S., UK, and Canada.
- If you’re speaking another language, use accurate English captions.
- YouTube’s auto-translate also improves discoverability when captions are optimized.
3. Focus on High-CPM Niches
Certain topics attract more valuable ads. Examples include:
- Personal finance, investing, and credit
- Business, e-commerce, SaaS
- Health & wellness (especially with product placements)
- Tech, gadgets, and software reviews
Even in lower-CPM countries, these niches tend to raise average RPM.
4. Grow Audience from High-Value Countries
Check YouTube Analytics > Audience > Top Geographies.
If you’re getting most views from low-paying regions, shift your content focus or titles to attract views from U.S., UK, Canada, etc.
5. Diversify Monetization
Don’t rely only on AdSense. Add:
- Sponsorships: Even small creators can land local brand deals.
- Affiliate links: Tech, finance, and tools offer recurring payouts.
- Merchandise or digital products: Courses, templates, or eBooks.
- Channel memberships: Create exclusive content for loyal fans.
Creators in India, Bangladesh, and other lower-CPM countries can still earn full-time income by combining these streams strategically.
Conclusion
YouTube doesn’t pay a flat rate for views — it pays based on who’s watching and where they’re located. That’s why 100,000 views in the United States might earn $800, while the same number in Bangladesh might earn just $50. The difference comes down to advertiser demand, local ad budgets, language, and viewer behavior.
But creators aren’t stuck with low payouts based on geography. By creating globally relevant content, focusing on high-paying niches, using English (or subtitles), and diversifying income beyond ads, you can dramatically increase your earnings — no matter where you live.
If you’re serious about growth, don’t just chase views. Understand your audience, improve your content strategy, and use the data inside YouTube Studio to build a channel that earns consistently — globally.
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